Personalize your author outreach by keeping up to date with their latest activity.See how your brands’ thought leaders compare with others in the industry.Could they share your content? Provide you with a quote? Link back to it? There’s so many opportunities here! Set up an alert about a future content topic or campaign, to build connections with those who are already interested.Pretty nifty way to raise your own profile at work □ With these mentions you can request links, build relationships with publishers and gather important customer information to take back to your team. Focusing on the bottom of the funnel this quarter? Track mentions for ‘Your competitor + alternatives’, ‘Your brand + reviews’ or any other topic that signals purchase intent.Get the Customer team involved! Set up alerts for interests, FAQs and common problems that your customers face throughout their journey.Discover novel uses for your product or service, and feedback preferences to teams across your business i.e.Monitor your brands’ features, products, stakeholders, unique concepts and anything else you can think of that might be a talking point!.Does your business use specific ‘Lingo’ that would be worth monitoring to explore if there’s been an uptick in brand awareness and recognition? If so get a keyword alert set up stat!.Track your business’ keywords and content Is there anything that you could chime in on? How can you participate in the conversation here?.What are they doing right? Who is advocating for them?.Set up an alert for the URL of their content that you admire most. Think of a competitor, partner or inspirational leader in your industry.Track specific content published by a website Can you work with them in future campaigns to boost awareness of your brand?. Add in a URL, and track all backlinks pointing towards it.Are there any link relationships between journalists and your competitors that you can intercept?.if you get notified that your competitor has ceased production of a certain product, but you still offer it, can you focus your marketing efforts to win over their customers? What is being published about them? Is it positive or negative? How will this affect your brand? Can this present a unique opportunity for you? I.Here you can create an alert for your brand, and everything relating to it. Simply head to Monitoring and click on the ‘Plus’. In short, Monitoring helps you find quick-win media opportunities, avert brand crises, and get ahead of your market. In fact, this tool has helped us (the BuzzSumo team) discover different types of PR mentions, and creative reactive strategies which led to our highest free trial conversion rate ever. With a full text analysis on 3m articles crawled daily, it’s definitely one of the most valuable areas of the platform for monitoring and measuring PR, so it’s super important you make the most of it while it’s free!īuzzSumo Monitoring scans blogs, news sites, forums and other online communities across the web, to show you what’s being published about the things most important to you and your brand. We surveyed 185 BuzzSumo users, and PR monitoring was top of the list, when it came to the things they liked most about BuzzSumo. Monitoring Find new media & publicity opportunities
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